4 Advanced Web Conferencing Features and When to Use Them
Let’s start with call recording. You probably use video recordings already as a type of record-keeping device. Employees record calls so that they can refer back to remember what specifically was said. This is certainly useful. But recordings can become so much more.
Instead of thinking about recordings as something to look back on, it might help to look at them as something to send. It is now easy and painless to send video to colleagues, to customers, to prospects, to whomever you communicate with. It just isn’t as widely practiced as email. But think about it.
Consider your own preferences for a moment. Would you prefer to:
- Read an email
- Read an email with a photo
- Listen to a voicemail
- Watch a video
As consumers we show a clear preference for visual communication.
When there is a choice in how to consume information, we choose video first.
Why did Facebook buy Instagram? Because we are drawn to images over text. Why is Youtube the second most popular website on the planet next to Google Search? Because when there is a choice in how to consume information, we choose video first.
How to send video
When it comes to sending video, email is still a pretty poor performer. Instant Messaging (IM) applications are miles ahead in terms of convenience and speed. Next time you need to send an internal email, consider sending an IM video instead. It’ll be easier for you to compose, easier for your audience to watch, and it will prepare you to get the most out of the tools below.
Screen and Application Sharing
Screen and application sharing are becoming more common but are still underused. Now that quarantine is limiting organizations from conducting in-person training, we are seeing a dramatic increase.
But whether you are new to screen-sharing or a veteran, you can probably get a lot more from this web conferencing feature.
Screen sharing and recording has incredible potential to decrease ramp-up times while significantly reducing training cost. If you find yourself explaining how to use a business application, over and over again, then make a recording next time. You might even keep a library of your screen trainings and share the library with new hires.
Businesses have found these collaborative tools pair with recording to make a significant impact on productivity and organizational learning. Microsoft is the largest case study for video trainings. They claim to have reduced training costs from $320 per hour per employee to $17 an hour. That’s about 20 employees on-boarded for the cost of 1. Think about it.
Desktop Remote Control
Desktop remote control is easy these days, but it also experienced a significant boost in North America after quarantine began.
Already you can see the demand spike leveling out to a new tier of interest that is over one-third higher than it was pre-COVID. Here are a few ways to use remote desktop for even more gains.
- Record your sessions so workers can always refer back to the video instead of asking you to show them again.
- Maintain a personal collection of remote desktop sessions to deploy when any employee requires information on the same process.
- Remote desktop allows remote workers to collaboratively present slideshows. Simply have the new presenter remote desktop in to take control of the presentation. While this tactic is not always necessary, more complicated presentations often require it.
Why We Know So Much about Web Conference Features
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